Erik is a highly successful professional with board director experience across numerous countries in Europe, Middle East and Asia Pacific (14 years) and brings extensive skills and passion in helping leaders and teams to develop towards becoming ‘best in class’. Erik has worked with many leadership teams to develop strategy, culture & capabilities to
deliver business sustainability. He started his career working for his parents in the confectionary industry in the Netherlands. After 3 years he decided that he wanted to have an international career and joined British American Tobacco. He held numerous Marketing Director and GM roles in BAT. In 2020, after 4 years of CEO for BATM, he decided to settle his family in Malaysia, leave BAT and re-focus his career on leadership development.

He believes that success of a company, team or individual is mostly determined by ‘how’ you approach the challenge, it’s about developing the skills to lead, interact and cooperate with others to achieve sustainable results. Having been a coach/mentor for many leaders across BAT and having led many senior teams, he decided to follow his true passion and offer his coaching skills to companies that want to develop their senior leadership pipeline & effectiveness of their senior teams.

He holds a bachelor’s degree in MKTG & Finance and an MBA in General Management (University of Northumbria). in BAT. He is a certified coach and obtained Level 1 & 2 of ‘Organisation Coaching’ by IECL. He is a certified Genos Emotional Intelligence practitioner, allowing him to conduct EI assessments & EI workshops, essential for building high performance leadership.

Commenting on his private life: ‘Whilst I consider myself a seasoned professional, I’m investing my time on learning to become a ‘great’ husband & father. Therefore, in my private time, I practice ‘not to upset’ my wife and ‘understand’ my 2 teenage children. This is very much WIP. Besides this I spend my private time aiming to become a single handicapper golf and learning about the stock market’.