30 years of working experience with more than 15 years in the dairy industry. After 10 years as a pure marketer, I decided to switch and build a career also in Sales which have helped me to be a better leader in my role as Managing Directors. Besides Malaysia, I have lived and worked in USA, Hong Kong and China. My favourite part of working is coaching and leading young co-workers to become responsible adults/citizens.

Chooi Lee was formerly the Managing Director for Dutch Lady Milk Malaysia and Singapore from 2015 to 2017. She was redesignated as Non-independent Non-Executive Director with effect from January 2018.

Chooi Lee started her marketing career by joining the Unilever management training programme and since then, she has held various senior managerial positions within the fast-moving consumer goods industry. She first joined Dutch Lady Malaysia (a.k.a FrieslandCampina Malaysia) in 2003 as a Commercial Director. She was transferred to Hong Kong in March 2018 as the General Manager, FrieslandCampina Hong Kong and then promoted to become the Managing Director for FrieslandCampina Mainland China from 2011 to 2014.

She was also one of the 2018 mentors for ICAEW Women in Leadership programme partnering with Talent Corp Malaysia and Lead Women Organization. She was recently appointed as the Adjunct Professor for UKM -Graduate School of Business.